Stella McCartney daughter of Paul McCartney is working with PETA and investment firm Stray Dog Capital to launch a biodesign challenge for college students throughout the United States. The purpose of this challenge is to develop a vegan wool. 30 colleges will be partipating in this challenge. DOES this mean VEGAN Uggs in the future? We will see.
You maybe wondering right now, why isn’t wool vegan? This is because shearers are paid by volume not by the hour the quick work can result in violence toward the animals. This industry is also not environmentally friendly polluting the earth with methane, contaminating waterways and eroding soil.
I cant wait to see what this brings for the vegan fashion industry. As more and more innovations come out, it’s making it easier and easier to choose the more compassionate option.
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